A lead generation team built for the way contractors actually sell.

Our background

We started in paid media, running campaigns for home services businesses in the Lower Mainland. The advertising worked, but the results did not, because nobody was handling the enquiries fast enough. Homeowners filled in a form, waited two days for a call back, and hired whoever answered first. So we built the missing layer: a calling and scheduling team that sits between the ad and the estimator. Today WESTRIDGE ALG operates from Coquitlam, British Columbia, and supports contractors across North America.

Our mission

To give remodeling and renovation contractors a predictable pipeline of qualified, scheduled estimates, so growth is a function of capacity rather than luck. We measure ourselves on booked appointments that show up, not on clicks, impressions, or raw form fills.

How we work with contractors

• Discovery. We map your trades, average project value, service radius, crew capacity, and the jobs you want more of.
• Campaign build. We create the offers, creative, and landing experience, then launch paid campaigns aimed at homeowners in your area.
• Qualification. Our team calls every enquiry, confirms ownership, scope, timeline, and budget range, and answers basic questions on your behalf.
• Booking. Qualified homeowners are placed directly into your calendar, with confirmation and reminder messages before the appointment.
• Review. We report weekly on spend, lead quality, booked estimates, and show rate, and adjust targeting accordingly.

Why we exist

Most remodeling companies are excellent at building and under-resourced at selling. Owners answer the phone from a job site, quotes go out late, and good enquiries go cold. We exist so that the first ten minutes after a homeowner raises their hand are handled properly, every single time.